Analysis and evidence-based findings on the Alex Color Studio Essay

Analysis and evidence-based findings on the Alex Color Studio employee's motivation - Essay Example Moderately motivated employees will just satisfy the client but will not leave a remarkable mark which will trigger the client to spread the good reputation of the salon. However, demotivated employees never inspire any clients to come back for their services. For these reasons, Jackie Williams and Alex Williams recognize the need to motivate their employees and through interviews by Shannon and Janelle, we discover various ways about how they motivate their employees and this analysis presents the details. Setting and monitoring goals; according to Alex and Jackie employees are largely motivated by setting goals through holding frequent staff meetings. In these meetings, they evaluate the performance of the employees and their achievements against the set goals. During review meetings, they discuss the challenges they are facing and consequently deliberate on ways of improving their performance. This motivates employees because they are able to share their progress and receive positive reinforce. At the same time, the employees who are having trouble are motivated by an assurance that they are capable of improving. Alex and Jackie hold that during the meetings, employees are given feedback. Positive feedback motivates the employees by instilling in them a sense of accomplishment. On the other hand, positive criticism is also effective in motivating employees to achieve their set objectives by assuring them that there is room for their improvements. Setting performance standards associated with career path and pay rise; Alex and Jackie indicated that the performance standards of the stylists are based on four indicators; client count, pre-booking rate, retail sales, and average ticket price. The indicators are used to set individualized goals for the stylists to mark their progress and identify areas of progress. Setting performance standards gives the stylists

Assignment 2 Essay Example | Topics and Well Written Essays - 750 words

Assignment 2 - Essay Example VAP has a mortality rate ranging between 0 and 50%, indicating that medical researchers need to dedicate more research input to the development and identification of strategies which healthcare personnel can use to prevent, detect, and manage ventilator-associated pneumonia. Researchers have conducted quite a significant number of studies regarding this medical issue, but the results have not been readily available to numerous nurses due to the lack of strategic resources for accessing research findings. As a result, Health for All, an American NGO that advocates for universal healthcare, contacted my research institution with a proposal to conduct a study about the ways of detecting, preventing, and managing (VAT). Researchers bear the ethical obligation of ensuring that their research findings are accessible to all relevant stakeholders, including research participants. In order to devise effective dissemination strategies, the research team first of all developed a dissemination p lan. The team made the dissemination plan in the first stages of the research study. In designing the dissemination plan, the research team considered four crucial factors. These include the goals of the dissemination effort, the key stakeholders and the target audience, the medium through which to reach the target audience, and the execution process of the dissemination plan. ... The findings will be presented to the financiers in the form of a report. This report will detail the objectives of the study, the research techniques, the findings, and then evaluate the results against the objectives of the study to make it easy for the financier to determine whether the findings meet the research objectives. Following the conclusion of this initial goal, the research team will provide department heads at the research institution with information concerning the research. In this process, the research team will first of all send memos and circulars to all the concerned department heads informing them about the successful conclusion of the research, its purpose, and its importance. The team will then send hardcopies and softcopies of all the research material to all the heads, containing information about the rationale behind the research, the methods used to gather data, the research participants, the limitations, the results, and the meeting of all relevant researc h ethics policies. The primary target audience of this research is primary care nurses. They bear the greatest need of accessing the research findings so that they may apply it to evidence-based practice and, consequently, improve patient outcomes of ICU patients suffering from ventilator-associated pneumonia. The best possible method of disseminating the research findings is to use media that allow extensive simplification of information, so as to attract the interest of primary care nurses. The research team will achieve this aim by using flyers, brochures, newsletters and research briefs. The researcher will distribute the fliers and brochures to hospitals throughout the district, and the hospital authorities will then distribute them to the primary

Impacts of Globalization on Indigenous Cultures Essay

Impacts of Globalization on Indigenous Cultures - Essay Example Due to globalization however,, this group of people also experience an enhanced ability to communicate globally and adjust their voice after many years of disenfranchisement (Cesarotti (.n.d) p. 3). Globalization, has been defined in many different ways. In its simplest term, globalization is the process of integration among different nations across the globe. The integration in this case takes the form of multinational corporations expanding their influence, trade agreements, communication, and internet, movement of individuals cross borders and the increasing power of multilateral organizations such as International Monetary Fund (IMF). These social, economic and political changes have been brought about by technological advancement, promotion of the neoliberal and the unexploited potential for corporations in foreign markets (Edelman and Haugerud 2005 p.16-22). These forces have had a lot of impacts on the indigenous cultures across the world. The objective of this paper is to exp lore the impacts that globalization has had on the indigenous cultures across the globe. Globalization has presented itself in different ways, affecting almost everyone on the planet. Its impacts on indigenous cultures more than often are viewed both positively and negatively. This is because growth of globalization has introduced new opportunities to people across the globe while at the same time impeding the indigenous people’s ability to retain their knowledge and cultural practices (Collier and Collier 2005 p.450-460). Globalization has indeed had far reaching effects on the world since it has made the world smaller both virtually and in reality. This has happened as a result of the several developments happening across the globe, especially with the introduction of computers and the internet. Physically, globalization has made traveling easier since it has brought with it modern means of transport and communication including cars, ships and the airplanes. This has helped bring indigenous people into closer contact with other people and parts of the world. Worth noting is that the contacts brought about by globalization have not just been for the benefit of the indigenous people around the world. Instead, indigenous cultures, more than often, have been replaced by superior western views of what the world is all about through increasing access to various modes of communication, such as, the Internet, digital media, television and satellite communication system and increased contact with individuals of diverse cultural backgrounds through trade and tourism. The impacts of exploitation of different parts of the globe not initially touched by the global forces and western cultures have indeed resulted in the exploitation of the indigenous people mainly for the benefit of the world entities (Collier and Collier 2005 p.450-460). The International Forum on Globalization (2006) notes that indigenous people are on the verge of crisis with regard to sustainab le development. It goes ahead to state that these communities are good examples of sustainable societies, which evolved in diverse ecosystem according to history. Currently the indigenous cultures are facing the challenge of survival, extinction and renewal due to the effects of globalization according to the International Forum on Globalization (2006). Globalization is seen to have impacted negatively on the indigenous cu

Business Environment Analysis of British Airways Essay - 1

Business Environment Analysis of British Airways - Essay Example The assessment of the external environment is conducted in reference to its impact on British Airways. For the purpose, the range of strategic management tools has been employed. British Airways (BA) is a private limited company is renowned airline that has recently celebrated 90 years of existence in the year 2009. It is one the leading premium airlines of the world and the largest airline of UK and covers around 400 destinations across the world (British Airways, 2013). The business model of BA is based on the revenue generation from the passenger as well as cargo delivery services. With the long rich history and experience, BA has become one of the leading airlines that have extensive scheduled flights and network of airline. Additionally, it is a comprehensive list of joint agreements, franchise partners and other defined codes that enables it to service wide network of stations (airports). Importantly, in the year 2010, BA merged into Iberia which is the largest airline of Spain (British Airways, n.d.). British Airways generate its revenue from the two basic sources including passenger revenue and the cargo revenue. For the year 2013, BA generated revenue of around  £ 10,129 million from the passenger revenue with the growth of 6.6% while the cargo revenue declined by 6.5% and generated  £ 689 million in 2013 as compared to 2012. The year 2013 was driven by considerable investment in the airline with constant focus on expanding customer base along with the cost reduction measure at effect (British Airways, 2013). This section of the report will produce the information related to the British Airways. The information will be specific to the business direction and future vision of the business along with impact of the external environment on BA and its response. The mission of British Airways, as reported in the marketing in magazine, is â€Å"to serve† (Eleftheriou-Smith, 2011).

Globalization and Local cultures Essay Example for Free

Globalization and Local cultures Essay The present scenario represents a highly dynamic environment, where transnational advertising, globalization and local culture are found to be closely linked with each other. This essay discusses and critically evaluates some of the major issues that are involved in the relationship between transnational advertising, globalization and local culture. Issues Some of the significant issues that are linked with transnational advertising, globalization and local cultures are as follow: ? Communication: As a result of globalization, the need for transnational advertising in an effective manner has increased. Globalization has led to the proliferation of huge number of products and it is through advertising only that the consumer can be made aware of the uniqueness present in the product. Transnational advertising requires creativity along with the quality of being magnificent depending on the firm. Critical evaluation: The critical evaluation of the issue of communication depicts that advertising should be based on the proper research and well planned groundwork. Advertising should communicate a specific message to target audience in a persuasive and believable manner and also it should not hamper the cultural values of targeted audience and others (Fowles 1996). Globalization has prompted the evolution of advertising agencies, which conduct market research for the clients. Market research deals with the commercial adaptation of standard social science methods in a qualitative and quantitative manner, which should be interpreted in a realistic form. Production of advertisement should not be restricted to just as a business relation between the agency and client; rather its content and practices must be subjected to some self regulatory codes. For instance, cigarette advertising on TV and radio, magazines and newspaper is banned due to federal acts. On the other hand, lack of representation of people in the advertising of cigarette is the result of self- regulatory code (Sinclair 1991). ? Creating consumer: Advertisers usually focus on some repetitive themes such as contentment, youth, achievement, status, lavishness, fashion and attractiveness. As a result of this, Social Opposition and differences among the class get concealed and workplace conflicts are not revealed. Global campaigns propose that remedies for the human problems can be found in the individual consumption, which depicts a perfect channel for mass energies. Critical evaluation: Critical evaluation of the above paragraph states that Consumer democracy serves as a substitute for establishing political democracy. The transformation in the U. S. Pepsi ad campaign, for use in Brazil, which was ‘Join the Pepsi Revolution’ describes that numerous people are left with no other alternative for expressing their requirement for social modification. The only viable option includes changing the brands and enhancing their consumption. Globalization has caused an increase in the transnational advertising and it is one of significant reasons for the enlargement of transnational culture and collapse of traditional cultures. In French or English, the foreign lifestyles of a blond jetsetter are related with the Western products and resemble a sign of modernity. Not only this, they also believe that the elements, which are modern, are superior. On the other hand, traditional elements are absolutely unpleasant. Thus, it will not be wrong to say that transnational advertising and globalization strive towards the removal of local cultural variations. The strategy of global marketing is highly effective as it rarely requires conscious subversion. The message, which states that ‘we will sell you a culture’, has greatly accounted in the global advertising campaign that acts as a particular advertising message utilized in all the countries. The reason behind an increase in preference of worldwide advertising is that it is extremely economical and more effective despite of the fact that it may wildly clash with the local environment (Stravens 1996). Virtue of respect: This is another major issue which represents relationship between transnational advertising, globalization and local cultures. The process of globalization involves principles and motivation of people. Therefore, it is necessary to make modifications in the global strategy and specific marketing concepts must be directed towards the identified groups. Critical evaluation: Critical evaluation of the above stated paragraph reveals that the virtue of respect can be protected from the infusion of foreign culture, if the government takes effective measures to make this fact clear that although they might have an global outlook, yet traditional values will also be given due consideration. The government of Singapore has done it effectively. Here, government formulated a list depicting good and bad aspects of the Asian and western values. This list assisted in the adoption of good systems from both the Asian and western values. In Singapore, it is very essential to understand the family for understanding the consumer behavior. This is so because family has a huge influence on making the decision related to the product’s purchasing and consumption (Stravens 1996). Economic management: In order to maintain a smooth relation between transnational advertising, globalization and local cultures, it is necessary to focus on the aspect of economic management. Values can play both the positive and negative role depending on the developmental stage of a country and extent of preference given to the Asian values. Not only this, international context is also very important. Critical evaluation: From the above paragraph, it is clear that in a world where goods and services move freely across the national boundaries, Asian values can become a part of liability if they do not understand the significance of transparency and accountability. For instance, Singapore is among the developing country that maintain a right blend between the Asian and western values. On the other hand, in South Korea, grouping of traditional and military cultures has led towards extreme dependence on enterprise system. As a result to this, issues like lack of transparency and failure in rationalizing the business structure have aroused (Sung-Joo 1999). Increase in the Decision makers: Globalization and transnational advertisement has brought about a revolution in the decision making capability. Not only this, it has also increased the number of decision makers in a family (Restall 1997). Critical evaluation: Globalization has led to formulation of developed means of technologies for advertising in an effective manner. In a survey, it was found that children in Australia have greater access over the television and computer. This reflects that marketers should give due response to the kids as they also play a significant role in decision making, especially in toys, games, fruit drinks and home PCs (Winton 1998). Not only this, globalization has reappeared as a rational projection of the digitalized revolution. Globalist theories are promoting the idea that people across the world can share widespread common culture (Watson 1997). The only aspect which an advisor should keep in mind that it should not hamper the local culture and must depict any vulgarity and sex. Dignity should be maintained while portraying a male or female in an advertisement. For instance, lee jeans (1987) depict two males and one female draped across bicycle. It is necessary to justify the extent of openness in such advertisements (Wernick 1994). Conclusion From the above detailed discussion, I would conclude with the note that a close relationship exists between the transnational advertising, globalization and local cultures. In order to make the process of globalization successful, it is necessary for the leaders of the globalization to practice the virtues of esteem for religious and cultural values and also surrender their economic self-centeredness for the betterment of the people enduring poverty. This serves as a challenge in front of the world leaders to pay attention to the dimensions linked with the religious and cultural aspects. Globalization portrays a culture of global mass, which is influenced by the contemporary means of cultural production such as Internet, movies, TV, advertising etc. Developing countries are required to understand the significance of globalization. A right blending of Asian and western values is required to gain the benefit of globalization. On the other hand, globalization and transnational advertising should not hamper the local culture, which can be done by effective formulation of rules and regulations by the government. References A. Wernick â€Å"(Re-) Imaging Gender: The Case of Men†, from Promotuional Culture. London: Sage, 1994, pp. 48-66. ISBN 0803983913 B. Restall, â€Å"ABreakthrough in the study of women†, from Production of Culture/ Culture of Production, (ed) P. Du Gay, London: Sage, 1997, pp. 225-232. ISBN 0761954368 Felix Stravens, â€Å"Advertising in Singapore†, in Advertising in Asia, (ed) K. Frith, Ames: Iowa State University Press, 1996, pp. 273-291. ISBN Hang Sung-Joo, â€Å" Asian Values: An Asset or a Liability? †, in Changing Values in Asia, (ed) Han Sung-Joo, Singapore:Institute of Southeast Asia Studies, 1999, pp. 3-9. ISBN 9812300635 John Sinclair, â€Å"Advertising† in the media in Australia, 2nd edition, (ed) S. Cunningham and G. Turner. St Leonards. NSW: Allen and Unwin, 1991, pp. 267-276 ISBN 1863733434 Jib Fowles, â€Å"Deciphering Adverstisements†, from Advertising and PopularCulture, London: Sage, 1996, pp. 167-183. ISBN 0803954824 J. Watson, â€Å"Transnationalism. Localization, and Fast Foods in East Asia†, fromGolden Arches East: McDonald’s in East Asia, (ed) J. Watson, Stanford: Stanford University Press, 1997, pp. 1-38. ISBN 0804732078 K. Winton, â€Å"Pizza and tech talk but hold the veggies†, Communications update, No. 147, September 1998, pp. 10-11. Noreene Janus 2007, â€Å"Cloning the Consumer Culture†, viewed 30 April

8th of march Essay Example for Free

8th of march Essay Happy womens day! International Womens Day (8 March) is an occasion marked by womens groups around the world. This date is also commemorated at the United Nations and is designated in many countries as a national holiday. This day women on all continents, often divided by national boundaries and by ethnic, linguistic, cultural, economic and political differences, come together to celebrate their Day. 8th March is celebrated as International Womens Day, worldwide. The day is observed to bring a ocial revolution aiming at gender equality. In fact, in some countries like China, Nepal, Vietnam, Russia, its an official holiday! Here are some fun-facts about Womens Day and areas where women excel, which is sure to make every woman proud of herself! 1. The first Womens Day was observed on 19th March 1911. More than 1 million women and men attended rallies to support womens right to work, vote, hold public office and to end gender discrimination. Over the years, 8th March as fixed as International Womens Day. 2. Research suggests that women possess much stronger verbal skills, compared to men. Women are naturally more articulate. 3. Yellow mimosa is the symbol of Womens Day in Italy, Russia and Albania. In Italy, men give flowers to women. Chocolates and yellow mimosa tops as gifts in Russia and Alba 4. Women have better empathy and can interpret emotions better. Women are also faster to identify something visually different than usual. According to scientists, women have a stronger immune system and female hormone oestrogen gives women this edge! 6. Women, if they receive proper medical care during her birth and pregnancy, have a longer life expectancy than men. 7. Women and caring go hand in hand. This may be the reason why many patients prefer female doctors. Several studies indicate that female doctors are more encouraging, reassuring and spend up to 10% more time with patients.

Significance of Product Life Cycle

Significance of Product Life Cycle The concept of product life-cycle highlights that sooner or later all products die and that if management wishes to sustain its revenues, it must replace the declining products with the new ones. The product life-cycle concept indicates as to what can be expected in the market for a new product at various stages. i.e., introduction, growth, maturity and decline. Thus, the concept of product life-cycle can be used as a forecasting tool. It can alert management that its product will inevitably face saturation and decline, and the host of problems these stages pose. The product life-cycle is also a useful framework for describing the typical evolution of marketing strategy over the stages of product life-cycle. This will help in taking sound marketing decisions at different stages of the product life-cycle. After a product has been developed, it is launched in the market with the help of various promotional devices such as advertising, sales promotion, publicity and paresonal selling. In other words, product development must be followed by the successful introduction of the product in the market. For this, planning for introduction of the product starts during the process of product development itself. Every firm makes sale projections during introduction, growth and maturity stage of the product life-cycle. To acheive the projected sales target, it formulates promotional, pricing and distribution policies. Thus, the concept of product life-cycle facilitates integrated marketing policies relating to product, price, place and promotion/distribution. The advantages of PLC to a firm are as follows: When the product life-cycle is predictable, the management must be cautious in taking advance steps before the decline stage, by adopting product modification, pricing strategies, style, quality, change, etc. The firm can prepare an effective product plan by knowing the product life-cycle of a product. The management can find new uses of the product for the expansion of market during growth stage and for extending the maturity stage. The management can adopt latest technological changes to improve the product quality, features and design. STAGES IN PRODUCT LIFE-CYCLE Product life cycle comprises four stages: Introduction stage Growth stage Maturity stage Decline stage product-life-cycle-stages-plc Fig 1: product life-cycle Product Life Cycle (PLC) Introduction stage EXAMPLES FROM DIFFERENT SECTORS http://www.ithappensinindia.com/wp-content/uploads/2010/09/BPL-Television.jpg BPL TELEVISIONS Many products generally have a characteristic known as perishable distinctiveness.ÂÂ   This means that a product which is distinct when new degenerates over the years into a common commodity.ÂÂ   The process by which the distinctiveness gradually disappears as the product merges with other competitive products, has been rightly termed by Joel Dean as the cycle of competitive degeneration.ÂÂ   The cycle begins with the invention of a new product and is often followed by patent protection, and further development to make it saleable.ÂÂ   This is usually followed by a rapid expansion in its sales as the product gains market acceptance.ÂÂ   Then competitors enter the field with imitation and rival products and the distinctiveness of the new product starts diminishing.ÂÂ   The speed of degeneration differs from product to product.ÂÂ   While some products fail immediately on birth or a little later, others may live long enough.ÂÂ   BPLs picture in pi cture TV was eliminated at the introduction stage itself.ÂÂ   The innovation of a new product and its degeneration into a common product is termed as the life cycle of a product. There are five distinct stages in the life cycle of a product as shown below : Introduction. Research or engineering skill leads to product development.ÂÂ   The product is put on the market; awareness and acceptance are minimal.ÂÂ   There are high promotional costs.ÂÂ   Sometimes a product may generate a new demand, for example, Maggi.ÂÂ   Volume of sales is low and there may be heavy losses. Growth. The product begins to make rapid sales gains because of the cumulative effects of introductory promotion, distribution, and word-of-mouth influence.ÂÂ   High and sharply rising profits may be witnessed.ÂÂ   But to sustain growth, consumer satisfaction must be ensured at this stage. Maturity. Sales growth continues, but at a diminishing rate, because of the declining number of potential customers who remain unaware of the product or who have taken no action.ÂÂ   Also, the last of the unsuccessful competing brands will probably withdraw from the market.ÂÂ   For this reason, sales are likely to continue to rise while the customers for the withdrawn brands are mopped up by the survivors.ÂÂ   There is no improvement in the product but changes in selling effort are common.ÂÂ   Profit margins slip despite rising sales. Saturation. Sales reach and remain on a plateau marked by the level of replacement demand.ÂÂ   There is little additional demand to be stimulated. Decline.ÂÂ  Sales begin to diminish absolutely as the customers begin to tire of the product and the product is gradually edged out by better products or substitutes, for example, dial telephones and petrol jeeps. http://www.mbaknol.com/wp-content/uploads/2010/06/product-life-cycle.jpg Time Fig 2: product life-cycle of BPL TVs There are several reasons why the life-cycle of a product tends to be short :ÂÂ   (a) continuous research for product development, (b) simultaneous attempts by several companies in the same direction, and (c) tendency of a new idea to attract competitors.ÂÂ   Improvements offered by one company are likely to be met and, if possible, exceeded by competitors in a relatively short period.ÂÂ   If a competitor hits upon a real improvement (perhaps based on an entirely new technology) and he markets it well, both sales and profits of the original technology) and he markets it well, both sales and profits of the original product innovator may decline drastically. It may be noted that products may begin a new cycle or revert to an early stage as a result of (a) the discovery of new uses, (b) the appearance of new users, and (c) introduction of new features. As the distinctiveness of the products fade, the pricing discretion enjoyed by their producers gradually declines.ÂÂ   This is what happened in the case of many products like ball-point pens, transistors, radios, etc.ÂÂ   Throughout the cycle, changes take place in price and promotional elasticity of demand as also in the production and distribution costs of the product.ÂÂ   Pricing policy, therefore, must be adjusted over the various phases of the cycle. Product life-cycle concentrates only the life-cycle of a product beginning with its introduction into the market to the post-marketing phase.ÂÂ   However, a series of processes are to be undertaken by the management even prior to the introduction of a product in the market.ÂÂ   These processes include exploration, screening, analysis, development, testing, etc.ÂÂ   The concept of product life-cycle may be used as a managerial tool. Marketing strategies, however, have to be changed with changes in the phase of the life-cycle of a product.ÂÂ   An understanding of the cycle is helpful to the managers for a rational understanding of the future sales activities as also planning of marketing strategies.ÂÂ   Hence, PLC is synonymous with the pattern of demand for a product over time. The length of time that a product spends at anyone stage varies from product to product.ÂÂ   A product might not pass through every stage in the cycle.ÂÂ   Some products, for instance, might not get past the introductory stage, while others might not get past the growth or even the maturity stage.ÂÂ   There might be still other products that might pass through the introduction to maturity stages but might take a longer period to reach the saturation stage and hence might take a longer period to reach the decline stage.ÂÂ   Some products, for instance, might not get past the maturity stage.ÂÂ   There might be still other products that might pass through the introduction to maturity stages but might take a longer period to reach the saturation stage and hence might take a longer period to reach the decline stage.ÂÂ   Some products might even hustle through the entire cycle in an amazingly short period.ÂÂ   In certain cases, there might even be a repos itioning of a product, which might trigger off a new growth cycle.ÂÂ   http://www.dineshbakshi.com/phocadownload/product-life-cycle.jpg ÂÂ  Fig 3: product life-cycle of Facebook